“Customer experience” and “digitalisation”, when correctly applied are more than just some buzzwords to rectify the heavy spending for (IT) budgets. It is not just about building an extensive app suite, long-running AI-projects, or fancy virtual/augmented reality projects. It is about rethinking the raison d’être of your business by bridging your service or product offering towards the real needs of your clients. This requires an assessment of the meaningfullness of your client contacts, define ways to improve the client experience during every client contact and to use the positive monumentum to direct the client towards a new salescycle. Only when having the basics right, a digitalisation excercise redesigning the processes, and implementing the right technologies for the right purposes can be successful.
Bridging projects can help you to define your customer journey, redesign your processes and to support you by defining the requirements for your IT projects and to manage your digital transformation programmes.